Local SEO Guide for Bail Bond
Are you looking to learn how to do Local SEO for bail bond companies? Or are you wondering why you even need SEO for your website? The bail bond market is a fiercely competitive industry facing many challenges, especially when it comes to attracting new customers. A great way to boost your company online visibility is bail bonds SEO that allows you to put your services in front of potential customers. Local SEO is the process of optimizing your business for local search terms. This is primarily revolved around the services that you provide, for example, if you were located in Dallas you would want your bail bonds company to show up for “Best Dallas Bail Bond” or “Bail Bond Company Dallas”. These searchers are transactional based because someone who is searching for the keywords is probably looking for your services immediately.
However, the search engine giant, Google, has certain community guidelines and strict policies when it comes to bail bond advertisement. Last year alone, Google removed 2.7 billion bad ads. Thus, it is now harder than ever for a bonds bail business to offer services to the right audience through digital marketing.
Let’s take a closer look at why Search Engine Optimization for bail bonds is most challenging now:
- Google Restrictions
Back in 2018, Google banned all bonds bail advertisements from its platform. Bail Bond companies that were heavily invested in online marketing took a dramatic blow from this unprecedented move.
However, this did not mean that you couldn’t use the platform for digital marketing. Google encourages bail bond companies to use organic SEO techniques to get to their customers.
Just like any other online business, Google wants this market to focus on organic Search Engine Optimization (SEO) techniques to improve its ranking – by allowing Google to place the most relevant, authoritative, and reputable links at the top of search results.
Local bail bond SEO can greatly have an impact on your website’s traffic. As the bail bond market is highly competitive, the SEO for this category is also a bit tricky. As bail bond searchers are looking for immediate results, most only pursue the top listing. This is because searches will naturally trust the top 3 listings much stronger than the rest of the websites. This is because users trust Google to bring them the best and most trustworthy results right away.
According to SEO statistics for 2020, the first five organic results account for 67.60 % of all the clicks (Impact). Hence, it is vital as a bond bails company to be mentioned in the top Google listings; because if you are not in the top results, then you’re losing a lot of customers.
However, the top-ranking also comes with a lot of responsibility and additional challenges. Once you have gotten your viewers, you will need a way to turn them into leads and prospects. So, have a well-designed and user-friendly website that builds trust and delivers what the customers are looking for.
- Free Consistent Online Traffic
Once your at the top of Google, it is free consistent traffic coming to your website as long as you continue optimizing for SEO. Imagine someone you love is arrested, and now you need bail money to get them out. When that happens, the first thing you will do is search for a bail bond company on Google and probably go with the first or second company on the list. If you find what you are looking for, you will not search any further.
As bond bail companies are an unconventional market perceived negatively, people do not typically search for them unless they need help. This is why it is important to create a marketing strategy that targets consistent online traffic. Having your website at the top of the search engines can really have a positive impact on your business.
Let’s see how local SEO can help you survive!
Local SEO for Bond Bail Companies
97% of people learn about local companies online than anywhere else (HubSpot). So, if you are not listed in the local search results, then there is a high chance that you are losing a lot of online traffic.
This also means that you are consistently ranking behind your competitors and losing valuable customers. This is why you must work on local SEO strategies like claiming third party listings, online business reviews, local citations, local mentions, and long-tail keywords, Google My Business, etc.
Now lets get into how to do Local SEO for Bail Bond companies:
- NAP Citations
Having consistent NAP listings is very important for local ranking. NAP is the short form of “Name, Address and Phone Number”. It tells people about your business location and how to get in contact with you. By getting your business listed across many other websites, gives Google positive signals that your a real and established business. Some of these websites may even give you a backlink which is a “vote” that you’re an authority website. Remember that it’s essential to have the same NAP on every page of your website and across the internet.
- Google My Business
Google My Business (GMB) is essential for local SEO because it adds reputation and trustworthiness to your website. Your Google My Business is the property that can show up in the Google Map listings when a user is searching for something nearby. Having your GMB in the top 3 positions is critical to the success of your local business as 70% of clicks go to the businesses who are ranking in the first 3 positions. Optimize your Google My Business profile with high-resolution images, long-tail keyword-rich descriptions, and choosing the right categories. It is important that you fill out the information on your GMB as thoroughly as possible. Google loves to see that you keep your GMB updated regularly with pictures, information, and reviews.
- On-page SEO
On-page optimization can also serve as an important factor for Local SEO. On-Page SEO is the process of optimizing the content on your website for the keywords you would want to target. This includes optimizing Header tags, Title tags, Meta descriptions, Interlinks, Outerlinks, URL structure, and keyword density. These are some of the key signals that Google is searching for when their crawl bots are scanning to your web pages for keywords. For Local SEO you can add your city and region of location with specific keywords. For example, “find a bail bond near me”, “bail bond in + location”, “where to find bail bond”, etc. This will help your website show up for local searches for customers who may be in need of your services.
- Off-page SEO
Off-Page SEO is just as important as on-page SEO for local search. It is critical for the SEO campaigns that you are also building backlinks to your website. Getting backlinks to your website builds your authority and credibility within your industry. You should focus on building quality backlinks from other websites that are within your same niche or industry. Google sees that backlinks pointing to your website as positive signals and will help in your rankings. A great tool that you can use to check for backlinks is Ahrefs, you can also steal your competitors backlinks in order to get started with your link building campaigns.(Ahrefs)
- Mobile Friendly Websites
Having a website that is optimized for mobile is incredibly important as Google has stated that they prefer mobile-friendly websites as they provide a better user experience and most people will be searching from their phones as it is, especially someone who is searching for a bail bond company. So before you begin your SEO campaign you will want to make sure that your website renders correctly for mobile if you want to ensure that your website will be SEO friendly.
With the help of these techniques and more, you can master local SEO and expose people to your business.
Let Us Help You
Now that you know the basics to Local SEO for bail bond companies you can go out and apply some of these strategies to your website. However, if you would want extra help with your bail bond marketing than Blue Dragon Digital Is here to help you grow online. Digital advertisement and search engine marketing depend on many different factors. As SEO is a multifaceted concept, it can be quite overwhelming for a small business to know exactly what to do and how to create a strategy that works. This is where our professional Local SEO services can help you.
The bond bail industry is tough and greatly depends on ranking well on Google. Even after securing a high ranking, it is crucial to building a website that is trustworthy, well-optimized, and encourages conversions.
As an agency that specializes in Search Engine Optimization, we understand the processes and techniques that it takes to get your website to the top of Google. Blue Dragon Digital provides complete digital marketing solutions for your bail bond company. We provide web design, social media, content marketing, and Local SEO to give your business that competitive edge with our cutting edge marketing strategies. Contact us today to get a FREE website analysis or to get on a 20 min call to discuss the needs of your business and how we can help you with your internet marketing needs.